Dulux in close brush with the law
Wednesday 5 December 2012 @ 3.46 p.m. | Corporate & Regulatory
Paint maker Dulux is in trouble with the consumer watchdog for allegedly making false advertising claims.
The Australian Competition and Consumer Commission has commenced Federal Court proceedings against Dulux over claims that two of its paints would substantially reduce the temperature inside a house.
The ACCC says Dulux claimed that one of its roof paints could reduce interior temperatures by 10 degrees Celsius, cut energy consumption associated with the house, and significantly reduce the home's carbon footprint and energy costs.
The watchdog says the company also claimed one of its external paints could reduce wall temperatures by 15C, significantly reduce the internal temperature of the house and reduce energy consumption costs.
It will be alleged in court that Dulux did not have any reasonable basis for those claims, and therefore breached the Australian Consumer Law.
Dulux made the representations nationally, and across a wide range of media, from online to magazines, newspapers, television and on the paint tins themselves, according to the regulator.
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