ACCC slams camper hire group over misleading advertising

The ACCC has warned businesses that their pricing must be clear and accurate, after a discount camper rental company was fined $26,400 for misleading advertising targeted at the price-conscious backpacker and budget tourist market.

Juicy Love Pty Ltd, trading as Wicked Campers, paid four infringement notices totalling $26,400 to the ACCC for advertisements on its website and in a national backpacker magazine between February and August 2011 that failed to specify the total price payable for campervans, and failed to disclose certain mandatory fees and charges.

ACCC chairman Rod Sims warns traders risk ACCC action "if they advertise part of the price of goods or services without specifying the total single price payable or fail to adequately disclose the existence of mandatory fees or charges."

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