Online business slammed after offering donations in exchange for Facebook "likes"
Friday 11 January 2013 @ 2.28 p.m. | IP & Media
Businesses have once again been warned not to mix charity and commercial business on Facebook after an online business in Queensland has been forced to retract a campaign to donate electrical generators to the victims of Tasmania bushfires for every "like" it receives on its main page.
This isn't the first time such a controversy has occurred – two years ago during the
Queensland floods, electronics retailer Bing Lee was slammed for a similar proposal.
And only last year, carmaker Kia was heavily criticised for its Facebook 'likes for
food' campaign, in which the Korean company promised to make donations to World Vision
in exchange for Facebook likes.
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