Wendy’s franchisees hit out at disgruntled store owner

A group of Wendy's franchisees has lashed out at dissident franchisee Trevor Banks over his criticism of the ice cream retailer, claiming that his attacks "damage our brand image, devalue our stores and cause genuine discomfort for prospective franchisees."

Wendy's Franchise Advisory Council, an elected body of 10 franchisees across the 200-strong national chain, says that Banks has hindered their businesses due to the negative media coverage generated by his remarks.

Last June, Banks, who runs a Wendy's store in Mount Druitt, NSW, appeared on ABC show Lateline to complain about his franchisor, claiming that he was forced to pay high prices for equipment, damaging his margins.

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