Advertising Standard Boards could become Publicly Regulated

A parliamentary committee has today acknowledged that billboards and the like are a unique form of advertising that occupies the public domain without affording the public the discretion to ignore them. Consequently, with the rise of inappropriate advertising material that have included sexual languages and the objectification of women, the Advertising Standard Boards have been given one last chance to crack down on offensive advertising materials.

The Reclaiming Public Space report recommends giving the Advertising Standard Boards, a self-regulating industry, until June 30 of 2013 to prove that it is still capable of monitoring billboards before the Federal Government is forced to intervene.         

Labor MP Graham Perrett is quoted to have said that “the right to enjoy the amenity of a space should not be compromised by an advertiser’s array of inappropriate images…it is time to reclaim our public space.”

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