McDonald's website breached ad rules

Children's advocates are claiming a victory in the fast-growing world of online marketing to kids, with McDonald's found in breach of industry standards over a website.
 

The Advertising Standards Bureau upheld the Cancer Council's complaint about the Happy Meal website, finding that it had breached several clauses of the voluntary code for advertising to children, including promoting unhealthy food choices by using characters and online interactive games aimed at children.

The Cancer Council says the finding is a game changer, showing fast food companies can no longer get away with targeting children in the less regulated online world.

Click here to read more.

For more Australian competition law take a look at our Competition and Consumer Service and contact TimeBase to trial our product for free.