Banks befriend social media

An article posted in today's smh.com.au, talks about the growing use of social media sites like Twitter and Facebook for financial services organisations to start interacting with their customers using these channels.

In the past couple of weeks, ING Direct launched a soft social media campaign in tandem with the introduction of Charles – the orangutan that replaced comedian Billy Connelly as the face of the bank. Customers can access Charles’ Facebook page through the bank’s home page and leave comments.

What do you think of using social media sites to interact with customers? Does your business already use this method of contact?

TimeBase's new Intellectual Property Point-in-Time service offers a convenient way to research and compare provisions of Intellectual Property legislation over time. Contact us today to find out more about this product or receive a free trial for a limited time.